IMHA Brand Case Study

This capstone was completed with a group of 7 graduate students. We were tasked with a full rebrand for IMHA, a global mental health organization.

The projects below are the result of a semester-long case study where we had the opportunity to work directly with the client. Special attention was made to truly capture the essence of the brand from start to finish including brand voice, tone, and color scheme. In addition, creative direction was provided so the client was prepared to take these briefs and continue to utilize them as they moved forward on their own once the case study was completed.

MA, Mass Communication - Specialization Digital Strategy  |  University of Florida, College of  Journalism and Communications